Shiseido Korea has sold the license covering its domestic market for the Laura Mercier make-up brand to Shinsegae International, according to a report published by Inside Retail Asia.
The Korean retailer said that it plans to open further concessions across its department store portfolio as well as duty-free locations. It will also launch the brand on its e-commerce site, SiVillage.
A spokesperson for Shinsegae International told Inside Retail Asia, “We plan to secure growth momentum by discovering new brands in fashion and beauty.”
