SHEIN (www.shein.com) is a cross-border e-commerce platform that specializes in fast fashion products, mainly selling women's fashion clothing, footwear, accessories and other fashion products. SHEIN has developed rapidly in recent years and has performed well in overseas markets. In the past few years, its revenue has increased by more than 100%, and app daily downloads once even exceeded Amazon.
SHEIN's features
- A wide variety of products, including women's clothing, men's clothing, children's clothing, footwear, accessories and beauty products.
- Small orders, fast response and low prices to meet the needs of different consumers.
Platform model
- Self-operated model:
ODM
OEM
FOB
OEM
FOB
- OBM full-hosting model: merchants provide goods and the platform is responsible for operations;
- Third-party seller model: merchants can independently launch new products, use air transportation, and set their own prices
Costs
- Self-operated/ full-hosting model: no entry fees, no international logistics fees, no sales commissions;
- Third-party seller model: need to pay platform commissions and deposits
SHEIN and makeup brushes
SHEIN is an important bridge for many beauty companies and products to the world. "SHEIN hot-selling categories" cover many fields such as wigs and makeup brushes, providing consumers with a one-stop beauty shopping experience, making SHEIN the preferred platform for many consumers to buy makeup brushes. .
The makeup brushes on SHEIN are fashion, cost-effective and diverse styles.
Firstly, as an e-commerce platform focusing on fast fashion, SHEIN is known for its rapid product launch and batch testing. In the category of makeup brushes, SHEIN also maintains this feature and continuously launches new makeup brushes to keep up with fashion trends and meet consumers' needs for novel and fashionable makeup tools.
Secondly, SHEIN’s makeup brushes are cost-effective. It cooperates with many makeup brush suppliers and has strong supply chain management capabilities, which can reduce costs and provide consumers with affordable makeup brush products. This high cost performance makes SHEIN's makeup brushes significantly competitive on cross-border e-commerce platforms.
Finally, SHEIN’s makeup brushes come in a variety of styles. The makeup brushes on the platform cover a variety of shapes, materials and applications, whether for daily or professional makeup, you can find the right choice. This diversified style meets the personalized needs of different consumers and enhances the shopping experience.
The SHEIN platform has a huge global consumer group, allowing products to quickly reach beauty lovers around the world. Its professional marketing capabilities, whether through exquisite page displays or precise promotion strategies, contribute to product sales. The mature global fulfillment network ensures that goods can be delivered to consumers in a timely and accurate manner. Moreover, the options provided by SHEIN, such as "agent operation empowerment + independent operation + semi-hosting", meet the needs of different merchants, allowing both makeup brush manufacturers with production capabilities and merchants with brand building dreams to find a development path that suits them.
