By applications
1. Single independent packaging
Features:
Each brush is individually packaged, commonly in professional makeup brushes or high-end brushes.
Material:
Each brush is individually packaged, commonly in professional makeup brushes or high-end brushes.
Material:
Plastic sleeve: transparent/frosted PVC package, low cost but poor environmental protection.
Paper boxes: recyclable paper + window design, highlighting the natural texture.
Paper boxes: recyclable paper + window design, highlighting the natural texture.
Applications:
Professional makeup artists repurchase specific brush types
Luxury brushes
Luxury brushes
2. Brush set packaging
Clamshell hard box: magnetic buckle + flocking lining (such as Real Techniques set), dustproof and pressure-resistant.
Makeup brush bag/case/roll/holder: waterproof material + pocket design ,portable.
Holiday limited edition: with additional makeup mirror and cleaning tools.
Makeup brush bag/case/roll/holder: waterproof material + pocket design ,portable.
Holiday limited edition: with additional makeup mirror and cleaning tools.
By material and environmental protection
| Material | Product | Pros | Cons | Applicable markets |
| Plastic | Blister box, PVC tube | Low cost,high transparency | Difficult to degrade and easy to scratch | Affordable |
| Paper | FSC paper boxes | Recyclable, good printing quality | Weak moisture resistance and limited load-bearing capacity | Environmental friendly |
| Metal | Aluminum cylinder, tinplate box | Durable and reusable | Heavy and high transportation cost | High-end |
| Cloth | Linen drawstring bag, velvet lining | Premium touch, customizable embroidery | Easy to get dusty,difficult to clean | Artisan brand |
| Bio materials | PLA biodegradable plastic, bamboo fiber box | Carbon neutral and vegan | High cost,limited production capacity | Emerging sustainable brands |
By function
1. Display packaging
Window design:
Transparent acrylic cover + flocking base, intuitive display of brush type.
Hanging design:
Specially used for supermarket shelf display, with usage instructions printed on the back.
Transparent acrylic cover + flocking base, intuitive display of brush type.
Hanging design:
Specially used for supermarket shelf display, with usage instructions printed on the back.
2. Protective packaging
Air column bag + honeycomb paper:
E-commerce transport shockproof standard, reducing the breakage rate.
EPE inner tray:
Customized insert shape to fix each brush, suitable for international logistics.
E-commerce transport shockproof standard, reducing the breakage rate.
EPE inner tray:
Customized insert shape to fix each brush, suitable for international logistics.
3. Interactive packaging
DIY assembly box:
Consumers can assemble the brush holder by themselves (such as KVD Vegan Beauty) to enhance the experience.
AR scanning function:
The packaging prints a tutorial QR code (such as Glossier), scan the code to watch the makeup video.
Consumers can assemble the brush holder by themselves (such as KVD Vegan Beauty) to enhance the experience.
AR scanning function:
The packaging prints a tutorial QR code (such as Glossier), scan the code to watch the makeup video.
Market trends and suggestions
1. Trends
Environmental protection upgrade:
The EU regulations require that the recyclability of makeup brush packaging should be ≥ 90%, which will encourage brands to switch to paper-plastic integrated molding technology.
Minimalism:
Plastic-free design (such as Hourglass replacement brush heads without plastic sealing), only using soy ink to print paper cards.
Smart integration:
Built-in NFC chip (such as Dior limited edition brush box), touch the phone to obtain authenticity verification.
The EU regulations require that the recyclability of makeup brush packaging should be ≥ 90%, which will encourage brands to switch to paper-plastic integrated molding technology.
Minimalism:
Plastic-free design (such as Hourglass replacement brush heads without plastic sealing), only using soy ink to print paper cards.
Smart integration:
Built-in NFC chip (such as Dior limited edition brush box), touch the phone to obtain authenticity verification.
2. Golden rules for selection
Affordable brands:
Plastic blister box + hanging card (cost < $0.15/set), taking into account both display and transportation.
Mid-level brands:
FSC paper box + EPE lining (cost $0.5-1.1/set), balancing texture and cost performance.
Luxury brands:
Metal box + velvet lining (cost > $7/set), strengthening the sense of unboxing ceremony.
Plastic blister box + hanging card (cost < $0.15/set), taking into account both display and transportation.
Mid-level brands:
FSC paper box + EPE lining (cost $0.5-1.1/set), balancing texture and cost performance.
Luxury brands:
Metal box + velvet lining (cost > $7/set), strengthening the sense of unboxing ceremony.
3. Guidelines
Avoid excessive packaging:
Multi-layer design (such as box in box + plastic film) increases the difficulty of disassembly ,easily arouses consumer disgust.
Moisture-proof test:
Paper packaging needs to be covered with film or added with desiccant in hot and humid areas to avoid deformation due to moisture.
Multi-layer design (such as box in box + plastic film) increases the difficulty of disassembly ,easily arouses consumer disgust.
Moisture-proof test:
Paper packaging needs to be covered with film or added with desiccant in hot and humid areas to avoid deformation due to moisture.
Reference samples
| Brands | Packaging | Highlights |
| Sigma sets | Flip-top magnetic hard case + partition slot | professionalism,brush type obvious |
| Fenty Beauty portable brushes | Retractable aluminum tube + silicone dust cover | Aviation grade aluminum alloy, resistant to pressure and drop |
| CHIKUHODO Z sery | Paulownia wood box + Japanese paper cover | Japanese traditional craft, collection value > practical value |
| Real Techniques | Recycled plastic tube + mesh bag | Affordable and environmentally friendly model, suitable for carrying around the gym |
Summary: Packaging is the brand language
Functionality: Protect brushes > Beautiful display > Portable and easy to use
Value transmission: Environmentally friendly materials highlight the concept of sustainability, and luxurious gift boxes create a high-end image
Cost control: Packaging costs usually account for 5-15% of the selling price (luxury brands can reach 30%)
Choose packaging strategies according to target customer groups and brand positioning, so that consumers can perceive the brand value from the moment they open the box!
