Maybelline has become the first beauty brand to partner with gaming platform Zynga, according to a report published by Glossy. The LOral-owned make-up brand is hoping to reach hyper casual gamers with a game titled Maybelline Mascara Merge,....
LOral USA has opened its second American headquarters at 888 North Douglas in El Segundo, in the suburbs of Los Angeles, California. The new creative campus unites LOral USAs West Coast brands under a single roof. NYX Professional Makeup, P....
Kohls and Sephora have expanded their year-old partnership, with Sephora expanding into all Kohls stores. According to a press release, With approximately 600 stores across the country now open, Sephora at Kohls continues to perform well, m....
LOral Korea has announced the appointment of Samuel du Retail as its CEO, according to a report published by The Korea Times. du Retail joins the French beauty giants Korean unit from the groups homeland where he held the role of Group e-co....
Natura Co is rumored to be considering a sale of The Body Shop, according to a report published by This Is Money. The Brazilian beauty behemoth is said to be reviewing options after a rocky year. Possible next moves could include selling of....
The distributor of speciality chemicals and ingredients has opened its first application laboratory for beauty and personal care products in the United Kingdom . The new facility will serve cosmetic manufacturers and brands across the UK an....
Sephora has formed a partnership buy now, pay later service Afterpay to offer customers the flexibility to pay in four instalments when shopping for beauty brands and products in the U.S. Consumers will be able to use Afterpay on more than....
Considered a favourite accessory during crises, lipsticks have actually been shaken by the Covid pandemic: sales collapsed to unprecedented levels, both due to lockdowns and mask mandates. And yet, driven by innovations in line with the mai....
